Job description:

• Help to execute on-site and off-site SEO strategies, including link building for the company website
• Preparing detailed strategy reports
• Perform ongoing keyword discovery, expansion, and optimization
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Conduct on-site and off-site SEO competitor analysis
• Contribute to the company blog and other strategies for content development in coordination with SEO goals – general and keyword specific
• Create, manage, and track all social media activities
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
• Work with editorial and marketing teams to produce SEO-friendly content

Required Skills 

• At least 2 – 3 year’s experience in SEO/SEM
• Experience using Google Webmaster Tools and Google Analytics
• Knowledge of HTML/CSS and website administration
• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
• A scientific approach to rank, organic traffic analysis, social media, and PR
• Familiarity with other aspects of digital marketing
• Strong communication, copy-writing, and reporting skills
• Ability to work within a team and independently
• Comfortable dealing with large site structures